ETHNOGRAPHIC RESEARCH
For technology-based services to flourish, we need to absorb them into our daily lives. Ethnographic techniques provide the insights.
PARTICIPATORY DESIGN
Running participatory design sessions can help ensure new products and services meet your customers' underlying needs.
USABILITY TESTING
Ensuring your products and services are intuitive and a joy to use can increase sales and customer satisfaction while reducing costs.
SERVICE TRIALS
In a trial, people use your product or service in the context of their daily lives and report their experiences over days or weeks.
