Raina Brody

Raina Brody joined new experience since 2009. She has nearly 20 years’ experience in the field of user experience research. Over the last 7 years Raina has conducted projects for clients that include Sky, Hiscox, Morphy Richards and Sony. Before coming to new experience Raina built the usability programmes at Amazon.com and Getty Images, and has worked in research for Microsoft and Yahoo!. She specialises in persona generation and benchmark testing, but is experienced in a broad range of techniques from RITE testing to eye tracking, as well as quantitative analysis methods. Raina’s obsession is good customer experience, she thrives on using great research to help companies create products people can’t live without.