Simon Rubens

Simon Rubens is founder and Director of new experience. He has experience of working across a wide range of markets and clients. Over the last three years Simon has become increasingly involved in IoT (Internet of Things) research and has conducted research into connected devices for DECC, ETI and Centrica Connected Home. Before starting new experience he was Director of User Experience at leading user experience firm Sapient, and before that, a senior consultant at brand consulting firm Siegel & Gale. He has a BSc in psychology and an MSc with distinction in ergonomics from UCL. Simon has had numerous papers, citations and articles published. He is a member of the UK Usability Professionals' Association, the Ergonomics Society and the MRS.